ProxiGuide - Investor Presentation

EXECUTIVE SUMMARY

Investment Highlights

💎 Value Proposition

• Turn-key solution for proximity-based experiences—no development required
• 3x engagement increase vs traditional audio guides (proven in pilot programs)
• Zero-knowledge architecture with end-to-end encryption (privacy-first differentiator)
• 87% gross margins on SaaS model with minimal infrastructure costs
• Multi-tenant platform serving museums, events, and business districts

📈 ROI & Growth Potential

• $207.9M ARR at 10,000 customers (conservative scenario)
• $1.04B ARR at 50,000 customers (base case scenario)
• $20.8B ARR at 1,000,000 customers (high-growth scenario)
• Break-even at 85-100 customers (12-15 months)
• Global market leader potential with massive scalability

MARKET OPPORTUNITY

A $15 Billion Market

Total Addressable Market (TAM)

Museums & Cultural Sites

$6.2B

35,000+ venues globally

Events & Conferences

$5.8B

180,000+ events annually

Business Districts & Retail

$3.0B

12,000+ districts/centers

Market Drivers

+ Post-pandemic digitization of physical experiences
+ 98% smartphone penetration in target demographics
+ Rising visitor expectations for personalized experiences
+ Labor shortages driving automation in hospitality
+ BLE beacon technology mature and cost-effective ($15-30/unit)

Serviceable Market (SAM)

Phase 1 (Years 1-3): North America + Western Europe

~500,000 qualified venues | $4.5B opportunity

Phase 2 (Years 4-7): Global Expansion

Additional 2M+ venues | $12B+ opportunity

Serviceable Obtainable Market (SOM) - Year 5

Target: 50,000 customers

Market Share: 10% of Phase 1 SAM

Revenue: $1.04B ARR

Long-term Vision (Years 7-10)

Target: 1M+ customers

Market Share: 40% of global SAM

Revenue: $20B+ ARR

PRICING STRATEGY

Tiered SaaS Pricing

Annual contracts with monthly billing option (+15% premium)

STARTER

$499/mo

$5,988/year

✓ Up to 10 beacons
✓ 1,000 active users/month
✓ Basic analytics dashboard
✓ White-labeled mobile app
✓ Email support
✓ 1 GB content storage

Ideal for: Small museums, galleries, boutique events

Additional Revenue Streams

Hardware Sales

BLE beacons sold at cost + 40% markup

$25-45 per beacon

Professional Services

Content creation, installation, training

$5,000-50,000/project

Premium Support

Dedicated support packages

$500-2,000/month

FINANCIAL PROJECTIONS

Revenue Scenarios

3-year projections across conservative, moderate, and aggressive growth scenarios

CONSERVATIVE

$207.9M

Year 5 ARR

10,000 customers | Steady growth | Standard marketing

BASE CASE

$1.04B

Year 5 ARR

50,000 customers | Strong adoption | Aggressive marketing

HIGH GROWTH

$20.8B

Year 5 ARR

1,000,000 customers | Market dominance | Global expansion

Detailed Revenue Breakdown (Year 5)

Metric	Conservative	Base Case	High Growth
Total Customers	10,000	50,000	1,000,000
Starter (30%)	3,000	15,000	300,000
Professional (55%)	5,500	27,500	550,000
Enterprise (15%)	1,500	7,500	150,000
Subscription Revenue	$157,680,000	$788,400,000	$15,768,000,000
Starter ($5,988/yr)	$17,964,000	$89,820,000	$1,796,400,000
Professional ($15,588/yr)	$85,734,000	$428,670,000	$8,573,400,000
Enterprise ($35,988/yr)	$53,982,000	$269,910,000	$5,398,200,000
Hardware Revenue	$5,250,000	$26,250,000	$525,000,000
Avg 15 beacons @ $35/unit	150,000 beacons	750,000 beacons	15M beacons
Professional Services	$45,000,000	$225,000,000	$4,500,000,000
30% attach rate @ $15k avg	3,000 projects	15,000 projects	300,000 projects
Total Annual Revenue	$207,930,000	$1,039,650,000	$20,793,000,000
Gross Margin %	87%	89%	91%
Gross Profit	$180,899,100	$925,288,500	$18,921,630,000

Unit Economics

Average Contract Value (ACV) $12,876

Customer Acquisition Cost (CAC) $2,400

Lifetime Value (LTV) $45,000

LTV:CAC Ratio 18.8:1

Payback Period 2.2 months

Churn Rate (Annual) 8%

Growth Trajectory (Base Case)

Year	Customers	ARR	Growth
Year 0	10	$129K	—
Year 1	500	$6.4M	+4900%
Year 2	2,500	$32.2M	+403%
Year 3	10,000	$128.8M	+300%
Year 4	25,000	$322M	+150%
Year 5	50,000	$1.04B	+223%
Year 6 (proj)	100,000	$2.08B	+100%
Year 7 (proj)	200,000	$4.16B	+100%

* Base case scenario projections

PROFITABILITY

Path to Profitability

Operating Expenses (Year 5 - Base Case Scenario)

Engineering & Product	$25,000,000
150 engineers @ $150K avg + infrastructure
Sales & Marketing	$150,000,000
500 sales/marketing @ $120K + campaigns at scale
Customer Success & Support	$35,000,000
400 CS reps @ $80K avg + AI support systems
General & Administrative	$45,000,000
Operations, legal, finance, HR at scale
Infrastructure & Hosting	$15,000,000
AWS, CDN, tools, software licenses at scale
Total Operating Expenses	$270,000,000

Profitability Analysis

Gross Profit $925,288,500

Operating Expenses -$270,000,000

EBITDA $655,288,500

EBITDA Margin 63.0%

Break-even Analysis

Customers needed: ~85-100

Timeline: 12-15 months

At scale (50K customers): Highly profitable

Conservative (10,000 customers)

Revenue: $207.9M

Gross Profit: $180.9M

OpEx: -$85M

EBITDA: +$95.9M

Margin: 46.1%

Base Case (50,000 customers)

Revenue: $1.04B

Gross Profit: $925.3M

OpEx: -$270M

EBITDA: +$655.3M

Margin: 63.0%

High Growth (1,000,000 customers)

Revenue: $20.8B

Gross Profit: $18.9B

OpEx: -$2.5B

EBITDA: +$16.4B

Margin: 78.9%

GO-TO-MARKET

Target Customer Segments

🏛️

Museums & Cultural

Primary Target - Year 1-2

Market Size

8,500 museums in US, 35,000 globally

Pain Points

Aging audio guide infrastructure
Limited visitor engagement data
High staffing costs for tours
Multilingual support challenges

Ideal Customer Profile

50,000+ annual visitors
Budget: $50K+ for tech
Already have WiFi infrastructure

🎪

Events & Conferences

High-Value Target - Year 1-3

Market Size

15,000+ venues, 180K events annually in US

Pain Points

Poor attendee navigation
Missed sponsor exposure
Limited engagement analytics
Post-event follow-up challenges

Ideal Customer Profile

1,000+ attendees
Multi-day conferences
Corporate event organizers

🏢

Business Associations

Growth Target - Year 2-3

Market Size

2,000+ BIDs/districts, 100K+ retail centers

Pain Points

Declining foot traffic
Competition from e-commerce
Lack of visitor insights
Member benefit delivery

Ideal Customer Profile

50+ member businesses
Established BID/association
Marketing budget $100K+

Customer Acquisition Strategy

Inbound Channels

→ Content Marketing: SEO-optimized guides, case studies, ROI calculators
→ Industry Publications: Museum, event, retail trade magazines
→ Webinars: "Digital Transformation for Museums" series
→ Partner Referrals: AV integrators, exhibit designers

Outbound Channels

→ Direct Sales: 5 AEs targeting top 500 venues
→ Trade Shows: AAM, IAAPA, IMEX, PCMA conferences
→ Pilot Programs: Free 90-day trials for marquee clients
→ Strategic Partnerships: Integration with CMS platforms

COMPETITIVE LANDSCAPE

Competition & Differentiation

Competitive Comparison Matrix

Feature	ProxiGuide	Competitor A (Guide ID)	Competitor B (Cuseum)	Traditional (Audio Guides)
Bluetooth Beacons	✓	—	✓	—
End-to-End Encryption	✓	—	—	—
White-Label Apps	✓	✓	Partial	—
Offline Support	✓	Limited	✓	✓
Advanced Analytics	✓	✓	Basic	—
Multi-language	Unlimited	Unlimited	5 max	2-3
Setup Time	2-3 days	2 weeks	1 week	1 day
Pricing (monthly)	$499-2,999	$800-4,500	$600-3,200	$0 (hardware)
Hardware Costs	$25-45/beacon	$60-80/beacon	$50-70/beacon	$200-400/device

🚀 Key Differentiators

1.

Privacy-First Architecture

Only platform with zero-knowledge encryption. Users own their data, we can't access it.
2.

Fastest Time-to-Value

2-3 day setup vs. 1-2 weeks for competitors. Pre-built templates accelerate deployment.
3.

Superior Unit Economics

40% lower beacon costs, 30% lower software costs vs. competitors.
4.

Multi-Vertical Platform

Single platform serves museums, events, retail—competitors focus on one vertical.

⚠️ Threats & Risks

Threat: Large Tech Entrants

Google, Apple could bundle similar features into Maps

Mitigation: Focus on vertical-specific features, enterprise security, and customer relationships that big tech can't replicate

Threat: Technology Obsolescence

Newer technologies (UWB, 5G) could replace BLE beacons

Mitigation: Platform-agnostic architecture; can swap beacon tech without changing core platform

Threat: Market Adoption Speed

Museums/events slow to adopt new technology

Mitigation: Pilot programs, case studies, industry partnerships to accelerate adoption curve

Risk: Privacy Regulations

Stricter location tracking regulations could limit functionality

Mitigation: Already GDPR-compliant with strongest privacy protections; ahead of regulations

Building the Moat

Network Effects

More venues → More user data → Better algorithms → Better experiences → More venues

Switching Costs

Custom content creation, staff training, hardware investment makes switching expensive (6-12 months ROI)

Brand & Trust

Privacy-first reputation in market where data security is increasingly critical for cultural institutions

EXECUTION PLAN

Key Milestones & Roadmap

Q1

MVP Launch & Beta Testing

Months 0-3

Goals

• Launch beta with 10 pilot customers
• Complete core platform features
• iOS & Android apps published
• Establish pricing and packaging

Metrics

• 10 paying beta customers
• $129K ARR
• 8+ NPS score from pilots
• <1% app crash rate

Q2

Market Entry & Sales Build-out

Months 4-6

Goals

• Hire 3 sales reps + 1 sales engineer
• Launch marketing campaigns
• Attend 2 major trade shows
• Establish partner program

Metrics

• 50 paying customers
• $645K ARR
• 100+ qualified leads/month
• 3 strategic partnerships

Q3

Scale & Product Expansion

Months 7-9

Goals

• Launch Enterprise tier
• Release advanced analytics
• Expand to UK/EU markets
• Build customer success team

Metrics

• 100 paying customers
• $1.29M ARR
• <5% monthly churn
• Break-even cash flow

Q4

Profitability & Series A Prep

Months 10-12

Goals

• Achieve profitability
• Launch marketplace (3rd party content)
• Close 5 enterprise deals
• Prepare Series A materials

Metrics

• 150 paying customers
• $1.93M ARR
• 92% revenue retention
• Positive EBITDA

Y2-5

Years 2-5: Scale to $1B+ Revenue

Product Evolution

• AI-powered content creation at scale
• VR/AR integration
• Massive marketplace ecosystem
• Enterprise API platform
• Real-time translation (100+ languages)
• Advanced predictive analytics

Market Expansion

• Global expansion (APAC, LATAM, MEA)
• New verticals (stadiums, airports, theme parks)
• Strategic acquisitions
• Industry standard-setting
• B2B2C partnerships at scale
• White-label enterprise solutions

Financial Targets

• 50,000+ customers by Year 5
• $1.04B ARR (base case)
• 63%+ EBITDA margin
• $655M+ annual profit
• Series B/C fundraises
• IPO-ready by Year 6-7

INVESTMENT OPPORTUNITY

The Ask

$3.5M

Seed Round

Use of Funds

Product & Engineering $1.4M (40%)

Sales & Marketing $1.4M (40%)

Operations & G&A $525K (15%)

Working Capital $175K (5%)

Funding Milestones

18-Month Runway

To reach $2M ARR & profitability

500+ Customers by Month 12

Proving unit economics & market fit

Series A Ready

$30M+ ARR with clear path to $1B+

Expected Returns (Base Case)

Year 5 Valuation

$8-12B

8-12x revenue multiple

Multiple on Invested Capital

2,286-3,429x

At seed entry

Target IRR

350-500%

Exceptional returns

High Growth Scenario (1M customers)

Year 7 Valuation

$100B+

MOIC

28,571x

Market Position

Global Leader

Round Type: Seed | Valuation: $10M pre-money | SAFE or priced round

Contact: invest@proxiguide.com